Your Market & Competitive Insights Partner
Our Story:
Competiscan was born from the idea that market and competitive insights should be easy to access, reliable, and actionable. Since 2004, Competiscan has grown into a trusted marketing intelligence partner, delivering the only true omni-channel tracking panels in the marketplace across multiple sectors. We empower organizations with clear and actionable insights, backed by best-in-class service.
Superior Service:
Our team is an extension of yours, we mean it. Our dedicated insights team is here to equip you with the information you need to stay ahead of the competition.
Market Leaders Trust Competiscan
What People Say About Us?
"Competiscan is a reliable source for (our Company) to receive timely competitor intelligence with national and local perspectives. The information provides us with insight on the tactics of employee benefit plans. It is also useful as a benchmark for our communications with agents, employers, and providers. Competiscan provides the platform to create search criteria that routinely produces tailored alerts. We are very highly pleased with the functionality, results, and relationship."
"We’ve subscribed to Competiscan for several years to keep tabs on our competition and spot trends in the market. Their database is thorough and easy to search but what really stands out is their research. Fast, responsive, and friendly, these folks go the extra mile to understand and respond to our needs."
"I wanted to thank you again for your work on this project. The information you provided was absolutely spot-on for what I needed. I tried several resources and your response was by far the most helpful and thorough. You made a tight timeline possible and I appreciate everything Competiscan did on this project! I finalized this project today and realized that it wouldn’t have been possible without your help."
“Competiscan’s database is thorough and easy to search, but what really stands out is their research. The insights team goes the extra mile to understand and respond to our needs.”
Meet the Leadership Team:
Richard Goldman
CEO
Rich Goldman is the leading and longest tenured expert in the process of collecting competitor direct marketing communications and materials. He has redefined the ability of companies to track their competitors while gauging an understanding of the impact of their own materials and communications in the marketplaces they serve.
Jim Frisch
EVP,Business Development
Jim’s expertise lies in his ability to facilitate the acquisition and retention of clients along with driving cultural initiatives within our staff. Jim has worked with direct response industry leaders like Precision Dialogue and Fiserv. His experience includes working with a wide range of clients in the financial retail insurance and hospitality industries.
Bujeta Vokshi
VP, People & Strategy
With 10+ years of experience as a strategic business leader, Bujeta brings a unique style of leadership in enhancing employee performance while building and improving organizational culture that supports thriving teams. Bujeta’s focus at Competiscan lies on leading the charge in human capital initiatives and strategy by partnering with our executive team to ensure continued success in attracting, hiring and retaining first class talent, while also being responsible for streamlining business activities within our organization to position ourselves for future success. Above all she strives to maintain a fostering, vibrant and collaborative work culture with a focus on providing exceptional client service.
Joe Radtke
VP, Custom Research
Joe Radtke has over 15 years of experience in strategic consulting and market research. Throughout his career, he has been responsible for research and client management across multiple financial services segments. Joe has worked closely with Fortune 1000 companies to better inform their businesses of competitive threats through custom research that includes product benchmarking, go-to-market strategies, competitive profiles, marketing and communication strategies.
Scott Hoffman
AVP, Research & Insights - Insurance
Scott Hoffman offers more than eight years of Market Research experience and currently manages Health Insurance and Worksite/Voluntary projects at Competiscan. He works directly with clients to ensure they receive an impactful result.
Megan Cipperly
VP, Client Services
Megan has 10+ years of experience researching direct and digital marketing trends. At Competiscan, Megan draws insights by studying the activity of marketers in the mailbox and inbox of thousands of consumers across the United States. She leads a team of insights analysts reporting on industry trends across a variety of sectors, including financial services and insurance.
Nate Hart
SVP, Operations
Nate Hart enjoys solving Competiscan’s business challenges. During his time with Competiscan, he designed and built multiple products while also establishing numerous time and money saving processes. He effectively leads a large team and continues to position Competiscan for growth through IT related projects.
Jessica Duncan
AVP, Research & Insights - Financial Services
With 15+ years of experience in financial services and consumer marketing, Jessica brings industry expertise and in-depth knowledge of marketing strategy and analytics. Prior to joining Competiscan, Jessica led a team of Senior Marketing Analysts at PSCU within their marketing and consulting division.
Michael Ruffing
Senior Sales Director
Michael is driven by a passion for market research and a commitment to helping organizations revolutionize their marketing and product development initiatives. As Competiscan’s Senior Sales Director, Michael leverages his wealth of experience to drive new business growth and foster strategic external partnerships across all industries. Additionally, he plays a key role in contributing to a thriving internal culture. Residing in Naperville (IL), he shares his life with his wife, a local elected official, and their two daughters, who showcase their dedication and talent as competitive dancers.
Interested in Learning More? Let's Connect!
Got Questions? We've Got Answers
Find answers to common questions about Competiscan.
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Competiscan is a leading-edge competitive intelligence and market research company, providing clients with best-in-class service.
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Competitive delivers market and competitive intelligence that helps organizations understand how competitors engage with different audiences across channels. Our capabilities include value proposition tracking, creative trends, customer journeys and experiences, behindthelogin insights, marketing strategies, targeting insights, AIdriven analysis of marketing campaigns, and more. With access to the largest consumer panels in the market, we are equipped to provide you with real-time insight into competitors’ activities.
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Competiscan monitors a variety of media channels to provide our clients with a comprehensive view of how competitors are communicating with customers and prospects, including direct mail, email, digital, social media, and print.
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Competiscan covers key sectors, including Automotive, Banking, Payment Cards, Energy, Insurance, Investments, Mortgage & Loan, Retail, Travel & Leisure, and Telecom.
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Competiscan has a diverse range of audiences within our panel, including Consumers, Business Owners, Insurance Producers, Financial Advisors, Mortgage Brokers, and Healthcare Providers.
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Competiscan provides clients with a 360-degree view of customer journey communications, including acquisition, follow-up, loyalty, retention, win-back, statements, upgrade & cross-sell.